Creative Strategy & Publishing Operations
Jackson Dean Chase has spent his career turning ideas into finished products, audiences, and repeatable systems.
His work spans independent publishing, content strategy, product development, direct-response marketing, email automation, audience development, tabletop game publishing, search and AI visibility, and AI-assisted business operations.
The formats have changed. The underlying work has remained remarkably consistent:
Identify an opportunity. Build the product.
Position it clearly. Create the system around it.
Measure what happens. Improve it.
From Creative Work to Business Systems
Jackson is a USA TODAY bestselling author, award-winning poet, and founder and lead designer of MageGate Games.
But writing books is only one part of the work. Building an independent publishing business requires product strategy, market positioning, editorial development, production management, ecommerce, content marketing, email, audience acquisition, analytics, partnerships, and continual experimentation.
Jackson has worked across all of those functions. That breadth has produced a practical understanding of how creative products move from an idea to a finished asset—and how those assets fit together into a larger business.
Publishing & Product Development
Jackson has developed and published work across fiction, nonfiction, poetry, and tabletop roleplaying games.
Through MageGate Games, he has built a catalog of more than 35 commercial titles and supporting products for Game Masters, including books covering magic items, encounter design, monsters, villains, traps, environmental hazards, religion, and campaign support.
His work includes:
- product concept development
- market and audience positioning
- editorial development
- copywriting
- product naming and packaging
- pricing and offer strategy
- digital publishing
- direct-to-consumer sales
- marketplace distribution
- product bundles and cross-selling
- lead magnets and customer acquisition
- product-line architecture
The goal is not simply to publish more products.
It is to build products that solve identifiable problems and strengthen the business around them.
Content Strategy & Authority Building
Jackson develops content as a connected system rather than a collection of isolated articles.
In 2026, he designed and built the MageGate Games Knowledge Hub: a 60-page interconnected authority library covering Game Master advice, encounter design, boss fights, monsters, magic items, traps, terrain, religion, crowdfunding, and related subjects.
The system combines:
- pillar-and-spoke content architecture
- search-intent mapping
- internal linking
- SEO
- answer-engine optimization
- generative-engine optimization
- topical authority development
- lead capture
- commercial product alignment
- analytics and citation monitoring
The strategy is designed to make one piece of content strengthen the others—and to connect informational discovery naturally to relevant products, email lists, and future offers.
AI-Assisted Business Systems
Jackson uses AI as an operating layer rather than simply a writing tool.
His workflows combine human strategy and judgment with AI-assisted:
- research
- market analysis
- competitive analysis
- content architecture
- copy development
- editing
- product ideation
- data interpretation
- workflow design
- marketing analysis
- decision support
- documentation
- quality control
The objective is not to automate judgment.
It is to reduce the cost of moving from idea → analysis → execution → measurement → iteration.
This approach allows a small operation to execute projects that would traditionally require substantially more people, time, or outside support.
Audience Development & Marketing
Jackson has built and managed audience-development systems across multiple channels.
His experience includes:
- email marketing and segmentation
- automated nurture sequences
- direct-response copy
- ecommerce
- lead magnets
- affiliate programs
- creator and business outreach
- organic social media
- marketplace marketing
- search discovery
- AI discovery
- crowdfunding research and strategy
- conversion testing
- promotional campaigns
He approaches marketing as an activation problem: different audiences require different combinations of trust, relevance, evidence, urgency, and repeated exposure before they act. That makes measurement and diagnosis as important as creative execution.
Email & Lifecycle Marketing
Jackson has built automated email systems designed to continue educating and converting subscribers long after the initial signup.
That work includes:
- lead segmentation
- onboarding sequences
- evergreen education
- product bridges
- promotional campaigns
- re-engagement
- behavioral sequencing
- long-term nurture
Rather than treating email as a series of disconnected broadcasts, he builds sequences around the customer’s progression from awareness to trust to purchase.
Ecommerce & Direct-to-Consumer Operations
Jackson has worked with direct storefronts and major publishing marketplaces while managing the differences between each environment.
His work includes:
- storefront positioning
- product-page development
- offer architecture
- conversion-path analysis
- bundles
- promotional pricing
- free-to-paid acquisition
- cross-selling
- checkout optimization
- customer trust signals
- affiliate sales
- marketplace distribution
This has included hands-on work with Amazon, DriveThruRPG, direct ecommerce, email platforms, analytics systems, and independent publishing infrastructure.
Research, Analytics & Experimentation
Jackson uses data to distinguish between a failed strategy and a strategy that simply has not yet received enough exposure to produce a reliable result.
His workflow routinely incorporates:
- Google Search Console
- Bing Webmaster Tools
- Google Analytics
- Microsoft Clarity
- AI citation and visibility monitoring
- email performance
- ecommerce performance
- customer behavior
- conversion data
- controlled offer and messaging tests
The emphasis is on finding the actual bottleneck.
Traffic, positioning, trust, price, product-market fit, creative execution, and conversion are different problems and require different interventions.
Building MageGate Games
Jackson founded MageGate Games in 2021 and currently serves as its founder and lead designer.
MageGate develops premium tools for serious 5e Game Masters, with a growing catalog distributed through direct sales and major RPG and book marketplaces.
Running MageGate has required work across nearly every function of a small publishing company:
- product strategy
- writing and editing
- brand development
- production
- ecommerce
- marketing
- audience development
- affiliate development
- analytics
- partnerships
- customer experience
- business strategy
The result is practical operating experience rather than purely theoretical knowledge.
Teaching, Speaking & Knowledge Transfer
Jackson has also taught publishing and marketing topics, including courses and workshops on self-publishing, bestseller launches, short nonfiction, and newsletter marketing.
He has appeared as a convention panelist and moderator discussing publishing, storytelling, pacing, tropes, creativity, and related subjects. His LinkedIn profile documents courses including How to Launch a Bestseller, Six-Figure Newsletter Magic, and self-publishing workshops, as well as his participation as a panel host and panelist at OryCon.
This work reflects another recurring part of his career:
taking complex processes, identifying the useful principles, and turning them into systems other people can understand and use.
What I Bring to a Team
Jackson’s strongest fit is work that sits between strategy and execution.
He is particularly effective when a role requires someone who can:
- understand a complicated problem quickly
- identify patterns across large amounts of information
- turn ambiguous goals into structured projects
- develop content and products around audience needs
- connect creative work to business objectives
- build repeatable workflows
- work independently with minimal supervision
- use AI effectively without outsourcing judgment to it
- move rapidly from analysis into execution
- improve systems based on evidence rather than habit
His background is unusually cross-functional because independent publishing required it to be.
That range is most valuable in environments where problems do not fit neatly inside one departmental box.
Areas of Professional Focus
Content Strategy & Content Operations
Authority architecture, editorial systems, knowledge hubs, SEO/AEO/GEO, internal linking, content planning, and scalable production.
Publishing & Creative Operations
Editorial development, product creation, production workflows, catalog strategy, positioning, and distribution.
AI-Assisted Operations
Designing practical workflows that combine AI capabilities with human judgment, quality control, and business objectives.
Product & Audience Strategy
Understanding what an audience needs, creating useful products around those needs, and building systems that move people from discovery to customer.
Lifecycle & Email Marketing
Segmentation, nurture, automation, promotional campaigns, customer progression, and long-term audience development.
Research & Strategic Analysis
Competitive research, market mapping, experimentation, analytics, opportunity identification, and decision support.
A Career Across Formats
Fiction, nonfiction, poetry, tabletop games, publishing education, ecommerce, marketing, and AI-assisted business systems may look like separate fields.
The common thread is building intellectual property and the systems that allow it to reach an audience.
Jackson’s career has repeatedly required him to learn new markets, understand new audiences, build new products, and create the infrastructure necessary to support them.
That range is not a substitute for specialization.
It is a specialization in turning complex creative and commercial problems into things that can actually be built and operated.
Connect With Jackson
For professional background, experience, publications, teaching, and current activity:
For books and creative work:
- Explore Jackson’s Work
For tabletop publishing and MageGate Games:
His public LinkedIn profile also confirms his USA TODAY bestseller recognition, publishing catalog, teaching history, MageGate role, and speaking/panel experience.